If you’re the parent of a college-bound teen, you’ve probably heard the same thing again and again: college costs are rising. Tuition goes up. Fees go up. Housing and meal plans? Also up. And if you’ve ever found yourself staring at those numbers, wondering how families are expected to keep up, you’re definitely not alone.

Tuition increases are changing the entire college-planning conversation for families. Understanding why it’s happening and what it means for your teen’s future can help you plan more confidently.