Tag Archives: college roi

college costs, college guidance, college planning, financial planning, parenting, Student debt

Is College Worth It? A Parent’s Guide to College ROI and Cost

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is college worth it

If you’ve found yourself Googling “Is college worth it?” or “college ROI vs student debt,” you’re not alone.

As 2026 approaches, more parents and students are asking important questions. As college costs keep rising, parents nationwide are searching for answers about college ROI, student loan debt, and whether a degree still offers long-term value. For families with college-bound teens, understanding the true cost of college, and what return you can realistically expect, has become one of the most crucial financial decisions parents will make.

Let’s honestly discuss what “return on investment” truly means when it comes to college and how parents can evaluate it without turning the process into a math problem that takes away the joy of this milestone.

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college guidance, college planning

Choosing a College Using GradReports

As student debt numbers continue to soar and the job market becomes increasingly competitive, prospective college students care now more than ever about being able to support themselves after graduation – and their parents want to help them avoid drowning in the $1.6 trillion national student loan debt.

 GradReports, recently released new proprietary Salary Scores in an effort to empower students with the data necessary to compare schools and equip themselves for a successful future. GradReports compared the salaries of over 4.6 million college graduates to determine Salary Scores for 2,200+ colleges and 334 majors. 

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admissions, financial aid, financial planning

Should You “Follow the Money” When Choosing a College?

 

choosing a college

I’ve said over and over again to parents, “You’ve got to look at the statistics when it comes to paying for college.” Before the list begins, before the college visits start and before the applications are completed, you MUST know how much it costs and if you can afford to pay for it. You should “follow the money” when choosing a college!

Where can you find the statistics? You can do your own research on College Navigator or CollegeData, or you look at these compiled from a survey by the Princeton Review.

Look at these statistics from the Princeton Review’s 2018 Edition of Colleges That Pay You Back:

  • “Best Financial Aid” #1 Bowdoin College (ME) / #25 Macalester College (MN)
  • “Best Career Placement” – #1 Harvey Mudd College (CA) / #25 Cornell University (NY)
  • “Best Alumni Network” – #1 Pennsylvania State University / #25 Union College (NY)
  • “Best Schools for Internships” – #1 Northeastern University (MA) / #25 Gettysburg College (PA)
  • “Best Schools for Making an Impact” – #1 Wesleyan University (CT) / #25 Kalamazoo College (MI)
  • “Top Colleges That Pay You Back for Students with No Demonstrated Need” – #1 Harvey Mudd College (CA) / #25 University of Michigan—Ann Arbor

These are more than statistics. They help you decide if your college investment will be worth the cost. Your student may not be thinking along these lines, but it’s your job to bring them down to earth.

When choosing a college, ROI (return on investment) should be part of the decision mix. Take a look at these Top 50 colleges with the highest ROI.

What does the survey tell us?

Among the 200 colleges (135 private and 65 public) in the book:

  • the average grant to students with need is $26,800
  • the median starting salary of graduates is $55,700 and mid-career salary is $108,700.

Among the book’s 65 public colleges:

  • the average net cost of attendance (sticker price minus average grant) for in-state students receiving need-based aid is $12,700
  • the average admission rate is 53% and 12 colleges admit over 70%

Among the survey findings, 99% of respondents viewed college as “worth it,” but 98% said “financial aid would be necessary” to pay for it (65% of that cohort deemed aid “extremely necessary”).

Why should you consider these factors?

Before my daughter chose a college, we didn’t examine any of these factors. We compared financial aid packages, but we didn’t look for a college that was a good return on our investment. When it comes down to it, you spend a good amount of money on a college education. It’s an investment in your student’s future. We would never knowingly throw money into a bad investment or purchase a home high above market value, but every day parents invest their money in a college that won’t pay their student back.

Whether it’s career placement, networking, internships or tremendous financial aid, you should consider some of these colleges when making that final college list.