Tag Archives: college planning

college planning, college prep, technology

Why AI Tools Are Reshaping Your Teen’s College Choices

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The college search process is changing, and many parents don’t even realize it’s happening.

A recent article from Inside Higher Ed confirms that today’s students aren’t just using Google to research colleges. Increasingly, they’re asking AI tools questions like:

  • “What are affordable colleges with strong biology programs?”
  • “Which schools have the best job placement after graduation?”
  • “Where can I get merit aid with a 3.7 GPA?”

Instead of sorting through websites, rankings, and brochures, students are getting:

  • school recommendations
  • program comparisons
  • cost/value insights
  • career outcome data

All from a single AI-generated response.

And colleges are already adjusting their marketing strategies to make sure their schools appear in those answers.

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admissions, college planning, college prep

How to Improve Your Teen’s Chances of Admission to College

chances of admission

Getting into college today feels very different than it did even a decade ago. Acceptance rates are lower, applications are up, and many students are applying to 10, 15, or even 20 schools. For parents of college-bound teens, the process can feel overwhelming and high stakes.

The good news is that college admissions is not a mystery. There are concrete steps parents can take to help their teens build a strong, competitive application over time. This guide breaks down what colleges look for and how families can support students in improving their chances of admission without burning out or losing perspective.

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admissions, college costs, college guidance, college planning

The Real Cost and Difficulty of Attending an Out-of-State College

out-of-state college

Thinking about a public university across state lines?

If your teen has fallen for an out-of-state college, you’re not alone. Many high school seniors dream of the excitement of a new place, a different climate, or a campus that just “feels right.” But for parents, that dream can come with sticker shock: attending an out-of-state public university is often much more costly and complicated than families expect.

Before you and your student finalize the application list, here’s what every parent needs to understand about the financial and logistical realities of leaving the home state for a public university.

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college guidance, college health, college planning, empty nest, health and wellness, independence, parenting

Practical Ways Parents Can Ease Their Child’s College Transition

college transition

Starting college is one of the most defining moments in a young adult’s life. It brings excitement, independence, and uncertainty at the same time. For parents, this shift can feel equally emotional as they watch their child step into adulthood. Offering steady support during this time can make the college transition less overwhelming for both.

Adjusting to college life is often challenging, especially during the first year. Many students struggle to balance academics, friendships, and self-care. A recent CollegeData survey found that one in five freshmen faced difficulty maintaining life balance. This shows why parental guidance is vital for a smoother transition.

Parents play a key role in helping their children adapt with confidence and clarity. By maintaining open communication and offering reassurance, they can help reduce stress and nurture emotional resilience. 

In this blog post, we’ll discuss effective ways parents can support their child’s adjustment and success in college.

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career planning, careers, college guidance, college majors, college planning

How to Guide Your Teen in Choosing a College Major

college major

Helping your teen decide on a college major can feel like walking a fine line between offering advice and allowing independence. Many parents worry about whether their child’s choice will lead to a stable career or personal fulfillment.

Parents often feel pressure to help their teens make the “right” choice, especially when the decision can shape future opportunities. However, this stage is as much about personal growth as it is about academics.

Teens are learning to connect their interests with a sense of purpose, and this process takes time. A thoughtful approach encourages curiosity, self-awareness, and confidence, qualities that matter far more than settling on a perfect major from the start. The goal is to create space for exploration while offering the kind of guidance that helps them make thoughtful decisions.

This article explores how parents can help their children choose a meaningful major in college.

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career planning, college guidance, college planning, empty nest

How to Survive Going Back to School as an Adult

going back to school

You have been helping your teen get ready for college. It all seems so exciting and you might be wondering what it would be like to go back to school.

If you’ve got a dream that’s been sitting quietly in the back of your mind, maybe going back to school or college has crossed your mind a few times. Whether you want to finish a degree, change careers, or just learn something new for yourself, returning to education can feel like a big step. You might be excited one minute and doubting yourself the next. That’s completely normal. The good thing is, plenty of people do it every year and make it work. You absolutely can too.

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admissions, college guidance, college planning, college prep

New College-Bound Surveys Reveal Politics, AI, and Campus Safety Are Impacting the College Search Process

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college-bound surveys

Enrollment marketing and admissions experts Spark 451, a Jenzabar Company, today announced the findings of its 14th annual College-Bound Student Survey and Parent Survey of College-Bound Students. The research revealed that, while academic quality was the primary factor for both students and parents when choosing a school, campus safety, political climate, and institutional values played key roles in the college decision process.   

The College-Bound surveys were conducted in the summer of 2025 and consist of responses from more than 1,800 graduating high school seniors and 1,400 parents of recent high school graduates from across the U.S.

“Academic quality, cost, and value remain top priorities for both parents and students, but this year’s findings show growing sensitivity to factors like campus safety, political climate, and institutional values,” said Michael McGetrick, Vice President of Creative and Interactive Services for Spark451, a Jenzabar Company. “At the same time, institutions are adapting. By investing in more student-centered recruitment and communication strategies, they’ve improved the admissions experience—70% of students reported being satisfied with the process this year, up from 62% last year.”

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academics, admissions, college guidance, college planning

7 Reasons to Choose a Small Liberal Arts College

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liberal arts college

When families start the college search, big-name universities often steal the spotlight. Large campuses, nationally ranked sports teams, and well-known brand names can feel like the safest path.

Just as my daughter did, many students find their best fit — academically, socially, and financially — at a small liberal arts college (often called an SLAC). If your teen is exploring college options, it’s worth understanding what these schools offer and why they may be the right choice.

1. A Truly Personal Learning Environment

Small liberal arts colleges are typically home to 1,000–3,000 students, compared to tens of thousands at major universities. This means your child will likely sit in classrooms with 15–20 students, not 200. Professors get to know students by name, notice when they’re struggling, and often become mentors. For students who thrive on personal attention, close discussion, and the chance to speak up, this setting can make a big difference.

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admissions, college fairs, college planning, college prep

What is a Christian College?

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As you explore colleges and universities, you’ll likely notice many that identify as Christian. But what exactly does that mean, and how does a Christian college differ from other institutions of higher education?

For students and families exploring faith-based options, it helps to understand what sets Christian colleges apart. With an emphasis on spiritual growth, service opportunities, and Christ-centered academics, these schools go beyond simply awarding a degree—they aim to equip students to live out their faith in every aspect of life.

A Christian college is an institution of higher education that is founded upon and operates according to Christian principles and teachings. These colleges integrate faith and learning, aiming to provide an academic environment where spiritual development is considered as important as intellectual growth.

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college costs, college guidance, college planning, college prep, financial planning

The Rise of the 3-Year Degree: What You Need to Know

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3-year degree

If you’re the parent of a college-bound student, you’ve probably had a few sleepless nights wondering: How are we going to afford this? Between rising tuition, student loan anxiety, and the pressure to launch into the workforce quickly, the traditional four-year degree may feel out of step with today’s realities.

Fortunately, a growing number of colleges and universities are now offering a faster, more affordable option: the three-year degree.

Here’s what’s behind the trend—and how to tell if it might be a smart fit for your teen.

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