The college search process is changing, and many parents don’t even realize it’s happening.

A recent article from Inside Higher Ed confirms that today’s students aren’t just using Google to research colleges. Increasingly, they’re asking AI tools questions like:

• “What are affordable colleges with strong biology programs?”
• “Which schools have the best job placement after graduation?”
• “Where can I get merit aid with a 3.7 GPA?”

Instead of sorting through websites, rankings, and brochures, students are getting:

• school recommendations
• program comparisons
• cost/value insights
• career outcome data

All from a single AI-generated response.

And colleges are already adjusting their marketing strategies to make sure their schools appear in those answers.

Continue reading Why AI Tools Are Reshaping Your Teen’s College Choices →