Category Archives: college planning

college guidance, college majors, college planning, Wednesdays parent

Wednesday’s Parent: The #1 Question to Ask Before Applying to College

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#1 questionThe new school year is beginning and high school seniors will be making that difficult choice: choosing a college. It’s certainly a process of eliminating the unaffordable ones, the ones that are either too far away or too close to home, and the ones that simply don’t interest your student. But before applying to college, there is a #1 question you should ask your student.

What is the first question you ask your student before he applies to college? Here are a few standard inquiries:

  • Where do you want to go?
  • What do you want to major in?
  • What size college do you want to attend?
  • How far away from home do you want to go?

and the ever popular, What do you want to be?

But are these the best questions to ask when applying to college? Should your student be thinking beyond the obvious and delve deeper into what they expect to get from their education?

So many students enter college without a goal or purpose. This can end up costing parents money and added years of college attendance. You can’t, of course, expect every 18-year old to know what they want to do after graduation, but you can guide them on the right path.

POCSMom and Long Island College Prep Examiner Wendy David-Gaines sheds some insight into the question you SHOULD be asking your college bound student. Once you read it, you will say DUH! It makes perfect sense!

Answer this, and then apply to college

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Wednesday’s child may be full of woe but Wednesday’s Parent can substitute action for anxiety. Each Wednesday Wendy and I will provide parent tips to get and keep your student on the college track. It’s never too late or too early to start!

The bonus is on the fourth Wednesday of each month when Wendy and I will host Twitter chat #CampusChat at 9pm ET/6pm PT. 

Wednesday’s Parent will give twice the info and double the blog posts on critical parenting issues by clicking on the link at the end of the article from parentingforcollege to pocsmom.com and vice versa.

college planning, mom approved tips, parenting

The Summer Before Junior Year of High School (10 Tips for Moms)

 

Your student’s junior year will begin in the fall. It’s time for you and your teen to sit down and evaluate goals to make sure you are on-track for the college application process. As you go back through all the grades, papers, awards and accomplishments you will be able to see your teen’s progress and that progress will encourage them to keep focused and keep their eye on the prize: graduation and college acceptance.

1. The Junior Year GPA

If your teen has been working hard, their GPA should show it. College admissions counselors will be looking hard at their GPA from their junior year. It’s an important year to show them that the grades are at the least consistent, and at the best rising from the previous year. Falling grades are an indicator of lack of focus and could hurt them down the road when their application is reviewed. This is a good time to schedule a meeting with your high school guidance counselor and discuss your teen’s progress, and verify that their courses are on-track for graduation and for the colleges under consideration.

2. Take the PSAT

This is the all-important PSAT year. Even if your teen took it last year as practice (and hopefully they did) they need to register again, because this is when it counts. This is the year that their scores will qualify them for the National Merit Scholarship program and scholarships. Follow the calendar deadlines and register EARLY. If they took the test last year review the answers that they missed and make sure they know why they missed it and take some time to study the correct answers.

3. Take SAT and ACT practice tests

Register for the SAT or ACT and spend this year doing some practice tests online and studying vocabulary. Cramming rarely helps, but studying over a period of time and preparation will help them approach the test with confidence and the knowledge they need to test well.

4. Preparing for the Essay

Research some college applications and look at the essay topics. Encourage your teen to start thinking about the essay and drafting some preliminary essays. The college essay can often push the admissions officer over the acceptance edge if it’s done well and is unique. Look through the past essays they have written in high school and see if any could be adapted for the college essay. The worst thing your teen can do is submit a misspelled, grammatically incorrect essay as part of their college application. Early preparation will assure time for proofing and re-writes.

5. Time for some college fairs and college visits

Junior year is a perfect time to begin attending those college fairs and visiting college campuses. Many schools allow for excused college visit days. Check with your high school registrar for specifics, because you might have to complete forms to get the absences excused. Collect business cards and contact information and keep track of them using a database program. These contacts will help later if you have a question regarding a specific school or need a personal contact during the admissions process.

6. Intensify the Scholarship Search

Junior year is the time to “hunker down” and get serious about those scholarship applications. As you get closer to senior year, you’ll find that many are age and grade specific. If you’ve done your homework, you’ll have a concise catalog of those scholarships ready for your application. If not, don’t panic. There’s still plenty of time to do some research and jump on the scholarship bandwagon. Remember that every scholarship you receive, no matter how small, is FREE money that you don’t have to pay back. Don’t forget to investigate private scholarships and school-specific scholarships to assure you apply by the specific deadlines.

7. Discuss Family Finances

Summer is a good time to have that money talk with your student. How will you pay for college? What do you expect your student to contribute? What can your family afford? This will help as they begin to finalize the college list and start applying to college early in the fall of senior year.

8. Review your high school progress

Look at the past two years to see if there are any gaps in your teen’s resume. Have your teen answer these questions:

  • Do you need to do some volunteer work?
  • Are you involved in some type of leadership capacity in at least one activity?
  • Do your courses and grades show their college level success?
  • Have you established a relationship with a member of the faculty and with your high school guidance counselor?
  • Are your extracurricular activities “all over the place” or are they focused?

It’s not too late to remedy any of these situations. Your teen still has time during their junior year to get involved, volunteer, get to know their teachers/counselor, and exhibit leadership.

9. Begin refining the college list

It’s time to get serious about the college list. This list will dictate your college visits during junior year and be the guidebook for all your research and financial questions. Do the research, gather all the data, and narrow the list down as your student approaches the end of their junior year.

10. Don’t overparent

If you feel yourself pushing or nagging, take a step back. Don’t fall into the “competition” trap that will begin when school starts. Parents will begin to brag and you might find yourself falling into that admissions game. Don’t do it. Your student needs to find the place that’s right for him, not the place that gives you the greatest bragging rights. Help him find that college and support his decision.

college planning, mom approved tips, parenting

The Summer Before Sophomore Year of High School (10 Tips for Moms)

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Not much advice is given for the sophomore year of high school. It’s almost as if it’s not an important year in high school. But it is. Every year in high school is important if your child wants to move on to higher education.

Your teen has jumped in and is now a “seasoned” high schooler. Hopefully you have both gotten use to the high school routine. Sophomore year brings your teen closer to their goal of attending college. It’s during the 10th grade that your teen will begin to take some baby steps toward realizing their goal of a  college education. The focus for this year should be: preliminary testing, looking at careers, delving deeper into the college search, and getting heavily involved in a few activities.

Here are 10 tips to help parents prepare for sophomore year:

1. Begin talking about life after high school

Is your student drawn to traditional college or more toward a technical education or even entrepreneurial endeavors? These are important discussions to have as your student proceeds through high school and on to graduation. Technical colleges like Penn College address both issues by providing hands on training and a liberal arts education. But if your student wants only the technical training which is often a shorter time frame, you should also explore these options as well. Just remember, however, that this is only a discussion. Your student may change his mind many times over the next few years; but be open to any possibility.

2. Do Preliminary Testing

This is the year to take the PSAT (preliminary SAT) and PLAN (preliminary ACT). Why take them so early? First of all, because it doesn’t count and it’s great practice; secondly, because it will give your teen an idea of their testing strengths and weaknesses while they still have time to make improvements.

The key to utilizing these early tests is for your teen to get the scores and the test booklet and review the questions to find out which ones were answered incorrectly. Don’t just take the test, file the scores, and cross that task off your list. The whole point of testing early is to utilize every resource available to help your teen achieve testing success. There is nothing more disappointing than receiving low test scores when your teen excels in academics in school. Testing is all about being relaxed and knowing what to expect. These preliminary tests will help alleviate the stress of the unknown and help your teen prepare for the ones that really matter.

3. Explore careers

By now, your teen should know what interests them in school. Are they drawn to the sciences? Or is drama their cup of tea? Do they excel in math? Or are they interested in literature? These interests will serve to guide your teen down the right career path. It would be useless to pursue a career in the medical field if science and math are your teen’s least favorite subjects. It would also be frivolous to head down an acting career path if your teen does not like being on stage in front of people. Analyze their interests and strengths to guide them in choosing the career that would best suit them and feed their passion.

4. Take personality and/or career inventory tests

You can start here: http://www.allthetests.com/career-tests-job-quizzes.php and search for other tests online. Most of them are FREE and can be used as a tool to further determine the direction your teen might be heading in the college/career search. Many schools have software and testing as well that they offer to their students to help them find the right match.

5. Attend career days

Many cities offer career days with speakers from various walks of life. Encourage your teen to attend these and ask questions. Find out where the speaker attended college and the types of classes he/she might recommend if your teen is interested in that career. There’s nothing more beneficial than speaking with an actual doctor, lawyer, engineer, actress, musician, teacher, fashion designer or entrepreneur.

6. Delve deeper into the college search

You’ve done some internet surfing, looked online at some colleges that might appeal to your teen, and done some preliminary reading. This is the year that you increase the depth of your college search. As you progress through the process and the research you should get closer to narrowing down the schools that best fit your teen.

7. Start making a preliminary list

This is your teen’s list of college possibilities. Every teen has their “dream” college. They may not voice it, or allow themselves to think about it, but most of them have that name sitting in the back of their mind. Once they begin to know what their interests are and what is important to them, the list will start to take shape.

8. Take some online college tours

You and your teen can take some virtual tours of college campuses, and even purchase DVD’s of specific colleges if you want more in-depth information. These preliminary tours will give you and your teen a feel for the campus and prepare you when summer comes along and you start visiting some campuses. These visits are extremely important, and I will go into greater detail during the junior year plan. However, getting an early jumpstart, especially with some colleges within driving distance, will help your teen get an indication of what to expect when the tours become more focused as you begin to narrow down the final college choices.

9. Get heavily involved in a few activities

Admissions counselors have antenna for students that “pad” their high school resumes. These are the ones that dabble in a little of everything but never get involved in depth. While it’s important to try many different activities during high school, it is also important to settle on the few that interest you and stick with them. The goal is to eventually take on leadership positions or an active role in the mechanics of the organization. Help your teen to find the one activity that interests them and stick with it throughout high school. My daughter got involved in NJROTC and eventually became an officer in the corps. She also joined the drill team and the academic team, showing a level of commitment and focus.

10. Don’t forget the scholarship applications

You should encourage your teen to continue applying for scholarships. This task becomes more important during the next few years because many scholarships have age requirements and restrictions. Stay on top of the application deadlines and don’t get the “sophomore slacker” attitude. Your teen is headed into the home stretch and junior year is looming on the horizon.

admissions, college planning

Wednesday’s Parent: 5 Reasons You Should Not Rely on College Ranking Lists

 

college ranking listsEvery year the college ranking lists roll out: U.S. News-America’s Best Colleges, Forbes list of America’s Top Colleges, Princeton Review’s The Best 379 Colleges and more. Parents often use these lists to create a list of dream colleges for their student. These lists may be jumping off points, but putting too much emphasis on them can harm your student.

Here are five reasons you should NOT rely on college rankings lists:

  1. Colleges and universities often cheat. Read this post from Lynn O’Shaughnessy about the cheating that goes on when colleges send incorrect, inaccurate and inflated data to the list makers. (Colleges and Universities That Cheat)
  2. Rankings don’t measure what sort of job a college or university is doing to graduate its students. No list even attempts to measure the education students receive or the quality of that education.
  3. Rankings encourage colleges to favor the rich. O’Shaunessy explains, “Many teenagers end up as collateral damage in the rankings race because schools that are more selective are rated higher, which encourages them to accept more wealthy students. US News awards schools which generate higher test scores and grade point averages from their freshmen. This focus on selectivity has been a boon for affluent high school students, who tend to enjoy better academic profiles. These teens can afford expensive test-prep courses and are more likely to have attended schools with stronger academic offerings.” The most elite schools boast that they reserve their aid to the families who need financial help to attend college, but most of these institutions offer admissions to a shamefully low percentage of needy students.
  4. The rankings encourage admission tricks. The US News rankings favor schools that spurn more students. Colleges increase rejection rates by recruiting students they have no intention of accepting.
  5. Rankings encourage debt. Rankings ignore how much debt students are incurring at the colleges. The colleges at the top of the lists are expensive and middle income students who aspire to these schools and are accepted are often forced to take out huge student loans in order to pay the high tuition. In this case, the prestige of the college often outweighs the cost in the mind of the student and the minds of the parents.

The bottom line: don’t rely on these rankings to create your college list. Create your own list by researching the data yourself. Websites like CollegeData and CollegeNavigator will provide you with data that is not inaccurately reported or inflated to rank the college higher on a list.

Read Wendy’s post: 7 Great Ways to Use College Rankings Lists

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Wednesday’s child may be full of woe but Wednesday’s Parent can substitute action for anxiety. Each Wednesday Wendy and I will provide parent tips to get and keep your student on the college track. It’s never too late or too early to start!

The bonus is on the fourth Wednesday of each month when Wendy and I will host Twitter chat #CampusChat at 9pm ET/6pm PT. We will feature an expert on a topic of interest for parents of the college-bound.

Wednesday’s Parent will give twice the info and double the blog posts on critical parenting issues by clicking on the link at the end of the article from parentingforcollege to pocsmom.com and vice versa.

college majors, college planning, Penn College

Degrees That Work: Planning for a Career, Not Just a Job

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careerWouldn’t it be great to graduate from college with a career and not just a job? Students all over the country dream of graduating from college with a job. Penn College students graduate with a career.

During my time on campus I spoke with students from all career concentrations and the overwhelming response was, “This education is preparing me for a career, and for a career that I love.” That’s the key—students at Penn College don’t just earn a degree; they discover their true passion and learn the skills to pursue it.

There’s no better way to see the impact of this college than through the words of its students and the companies who employ them.

94% of graduates responding to a survey were employed, continuing their education, or serving in the military within one year of graduation.

“I will … not be left with what so many college graduates are left with … uncertainty about the future. All the degree programs at Penn College prepare students for having a job and take away the uncertainty.” — Matthew Stoltz, Physician Assistant

“My major was a mix of theory and lab … that’s why I came here (Penn College). The reward for completing this major is job security.” —Jorgette Grosso, Systems Application Engineer, Schneider Electric Co.

“In this field (Building Automation Technology), you can write your ticket before graduating … I couldn’t have picked a better place to go.” — Adam Yoder, Service Energy Analyst, Honeywell International

“Throughout each day I am faced with a very wide variety of troubleshooting issues. From networking and communication, to PLC programming, to component and other circuit issues, Penn College has prepared me for it all. I would not be as successful as I am today if I hadn’t made the decision to get my degree from Pennsylvania College of Technology.” –Francis “Dave” Nevill, Controls Engineer, First Quality Enterprises, Inc.

“The hands-on education from Penn College allowed me to hit the ground running from day one on the job. I was able to contribute to my company with the technical skills I’ve learned from college.”—Zachary Brook, Pennsy Corporation

“I attribute the hands-on, strong, and practical work ethic I received from Penn College as the building block to my accelerated career path.”—Sean Stabler, Business Development Engineer, Arkema, Inc.

“Industrial and technological change is inevitable and these changes require a deeper understanding of asset procurement, integration, and organizational-change management … take advantage of the diverse curriculum and extracurricular activities at Penn College to advance in industry, as well as in life.”—Robert Blauser, Manufacturing engineer leader, Harley-Davidson Motor Company

In 2013-14, more than 75 employers participated in on-campus recruiting information and interview sessions, 34 Fortune 500 companies recruited Penn College students and alumni, and 367 employers offering more than 5,200 jobs attended the Penn College Career Fairs.

“We are proud that we have added another Penn College graduate to our team.” — Roger Kipp, Vice President-Engineering, McClarin Plastics, Inc.

“Pennsylvania College of Technology has provided Synthes, USA with a valuable talent pool of manufacturing engineers, engineering technicians, and CNC machinists over the past eight years … In fact, our #1 source for manufacturing engineers over the past several years has been Penn College alumni.”—Mike Sticklin, SPHR, Human Resources Manager, Synths USA Brandywine Plant

Penn College is providing its students with more than a college education. It is preparing them for a career coupled with a unique college experience, a college with all the offerings of any four year university, and a faculty committed to giving their students a hands-on education.

Check out the other articles in the Degrees That Work series: Degrees That Work: One College’s Best Kept Secret; Degrees That Work: A Working World Within a College

admissions, college guidance, college planning, financial aid, parenting, Wednesdays parent

Wednesday’s Parent: Don’t Be Fooled

 

don't be fooledToday is April Fool’s day. I have to admit, it’s not one of my favorite Hallmark holidays. I’m not much of a prankster and I always disliked being on the receiving end of a prank. None of us do. But colleges, all over the country, are pranking parents and students today. How? With the financial aid award letter. But don’t be fooled.

Colleges don’t back their admission offer up with money–if a college wants your student, they will back it up with a financial “reward”. No award indicates they are counting on your student declining their offer. Read this…

Colleges pack those letters with loans–a prank because every student and parent can get a student loan. Read this…

Colleges misrepresent their true cost on those letter–often leaving out expenses that should be considered and not giving the true cost of attendance. Read this…

Colleges “gap” students–they don’t award enough financial aid to meet the family’s EFC. This leaves a gap in the award and what the family has to pay. Read this…

Colleges consider it an award letter although there’s no award–even if all they offer is a student loan. That’s not an award. That’s not even an olive branch. It’s a slap in the face. Read this…

Be a wise consumer. Don’t be fooled by award letters. Do your due diligence and compare offers, crunch the numbers, and make a wise financial decision. Remember that part of the perfect fit college is the financial aspect. A college who won’t back their offer up with money isn’t a college you should consider.

Don’t be pranked by the colleges. I would never fool you; but Happy April Fools Day!

Read Wendy’s post: How a Joke Helps No Fooling College Prep

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Wednesday’s child may be full of woe but Wednesday’s Parent can substitute action for anxiety. Each Wednesday Wendy and I will provide parent tips to get and keep your student on the college track. It’s never too late or too early to start!

The bonus is on the fourth Wednesday of each month when Wendy and I will host Twitter chat #CampusChat at 9pm ET/6pm PT. We will feature an expert on a topic of interest for parents of the college-bound.

Wednesday’s Parent will give twice the info and double the blog posts on critical parenting issues by clicking on the link at the end of the article from parentingforcollege to pocsmom.com and vice versa.

admissions, college guidance, college planning

Tips for Getting Off the Wait List

 

wait listThe life of a high school and ultimately college student is often filled with opportunities to navigate through new situations, learn new competencies and skills, and deal with problems that haven’t been faced before. Your chances of being successful and overcoming perceived barriers are entirely dependent on your ability to remain positive and take initiative to alter your outcome.

Take for example, the ever notorious college wait list. Students work hard to get advice from academic counselors regarding available options, explore different schools of interest, and work feverishly to complete the often rigorous process of applying. Then, the moment comes when you receive notification that you have been wait listed and will be contacted if and when any changes are made to your status. Rather than sit idly by, here are some proactive tips you can use to increase your chances of getting off the wait list a securing a spot on the college campus of your choice.

First: Know What NOT To Do

Have you ever tried to acquire a certain outcome only to discover your efforts have actually been counterproductive? In this specific situation, there are definitely behaviors that can come across as desperate, selfish, and even unprofessional which could potentially cost you an opportunity to become a student. These behaviors include:

  • Continuously contacting admissions counselors
  • Having your parents argue your case to the school
  • Compiling irrelevant or trivial messages and material to send to the school
  • Relying on gimmicks like gift giving
  • Recruiting alumni to write letters on your behalf

Second: Contact Admissions

An initial phone call to the admissions office may help reveal the reason you were placed on the wait list. Often, admissions staff is happy to talk with you and provide some insight into your academic standing. Once you have a better idea of why you were wait listed, you can make confident decisions going forward in your quest to be accepted.

Third: Be Informative and Honest

An excellent way to proactively move your way to the top of the wait list is to write a letter that clearly states your interest in the school, its extracurricular programs, and its relevance to your area of study. Be sure to include any updated information regarding awards you have received or recognitions you were given in regards to your academic successes. Speak with your school’s college counselors to learn if they have any insight; perhaps they’ve worked with students who have also been on your dream school’s wait list.

Conclusion

Your efforts to proactively work with the school staff will be far more effective than simply waiting and hoping for the best or being overly obsessive and making endless phone calls to argue and pester. With the right amount of determination, a professional demeanor, and a positive attitude, you may find success in working your way off of the college wait list.

admissions, college guidance, college planning, mom approved tips, parenting

Mom-Approved Tips: “Where You Go Is Not Who You’ll Be”

 

where you go is not who you'll beRecently a new book was released by the New York Times op-ed columnist Frank Bruni: Where You Go Is Not Who You’ll Be: An Antidote to the College Admissions Mania. As you can imagine, it’s quite the controversial topic, especially among Ivy League colleges, current students and alumni.

Of course, I (and so many other college counselors) have been saying this for years: Does it Matter WHERE You Go To College? Mr. Bruni just put it down on paper and in a best-selling book. Parents and students are resonating with its message. Why? Students and parents are filled with stress, anxiety, and frustration over the college prep process–test prep, essays, college choice, financial aid decisions and more. We are tired of our students putting all their future expectations of success on a college name or reputation.

Read some of the reviews of the book:

“For students, parents, teachers, and everyone else suffering during the college admissions process, Frank Bruni offers an outstanding resource. Where You Go Is Not Who You’ll Be is a thought-provoking look at how the system works-and a fresh, reassuring reminder of what really matters in the college experience.”
-Gretchen Rubin, bestselling author of The Happiness Project and Happier at Home

“The supposition that intelligence can be measured, that success can be predicted, and that the combination of the two creates happiness is rightly exploded in this sharply observed and deeply felt book. In deconstructing the college admissions process, Frank Bruni exposes the folly by which enfranchised people measure their own lives. He speaks with a voice of urgent sanity.”
-Andrew Solomon, National Book Award-winning author of Far From the Tree: Parents, Children and the Search for Identity

“Frank Bruni provides the perfect course correction for students and parents who get sucked into the college admissions frenzy. I should know. I was one of them.”
-Katie Couric

“Frank Bruni has a simple message for the freaked-out high school students of America. Calm down. Where you go to college matters far, far less than what you do once you get there (and afterward). He urges families to look beyond the usual suspects and find a school that’s going to offer something more useful than a window sticker. His clear, well-researched book should be required reading for everyone caught up in the college-admissions game.”
-William Deresiewicz, bestselling author of Excellent Sheep: The Miseducation of the American Elite and The Way to a Meaningful Life

“For families caught up in college-application madness, this book provides a much-needed tonic. For the rest of us, it’s an inspiring call for a wiser, saner approach to American higher education.”
-Paul Tough, bestselling author of How Children Succeed: Grit, Curiosity, and the Hidden Power of Character

“Your worth is not determined by the university you went to. Or, in other words, “Where You Go is Not Who You’ll Be.” Alleluia. That’s the exact mantra every student and parent must heed as they navigate the stressful college admissions process. I’m doing it for the fourth time and this excellent writer’s new book could not have come at a better time for me. As Frank Bruni brilliantly demonstrates, your worth is your worth and it’s yours to make wherever you go.” 
-Maria Shriver

Read this quote from Frank Bruni’s guest post on The College Solution:

…What we desperately need to do in this country is change the focus of the discussion from where you go to college to how you use college. In what directions do you need to grow? In what ways does your frame of reference need broadening? If kids were coached to worry about that, and not about the college name splashed across the sweatshirts they’re wearing, they’d be better for it. All of us would.

Do yourself (and your teens) a favor–focus on the education, the experience, and the joy of the college search. Years down the road, it really won’t matter where they got their diploma.

App Tuesday, college guidance, college planning

A New App to Help With the College Search: 4 Year Trip

 

app to help with the college search4 Year Trip gives users more than just information about colleges. GPS technology sends notifications about nearby events, users gain rewards for using the app, and searching for scholarships is always a smartphone away.

Attending the right higher educational institution takes much research and planning. 4 Year Trip, a new iOS and Android app created by app development team, Droiple, aims to take a lot of the stress out of searching for the right college while adding incentives for searching.

4 Year Trip, a new app to help with the college search, recently launched in Google’s Play Store and Apple’s App Store on February 15, 2015. The app offers many perks to those who use 4 Year Trip as their search tool for local and out of state colleges and universities. By using the app, users have access to website links, phone numbers and other campus information to over 3,000 colleges and universities, right on their smart phones.

Beyond basic research info, 4 Year Trip also offers tools for:

  • Finding nearby college fairs
  • Finding scholarships
  • Using the “Wall” to see what others are up to
  • Finding a future roommate

and much more.

College can and should be memorable – filled with classes, studying, campus events, building friendships and lasting bonds, and for most students, the college years are the experience of a lifetime. This is what 4 Year Trip wants users to have, an experience of a lifetime by using the app to assist with starting the journey through higher education.

“We created 4 Year Trip because we saw a need for students to be able to make better decisions about attending college,” states Justin Yuille, Co-Developer. “We designed 4 Year Trip so students could take their time researching while having a good time doing so.”

4 Year Trip’s GPS technology will notify a user of any university or college event that is happening nearby. For example, while passing a local campus, a notification may sound with information about a college fair.

To help students with their search, 4 Year Trip also has a section named ‘Get Schooled Videos’ directly within the app. Watching the videos helps students learn what it takes for finding, applying, and getting into one of the colleges of their choosing.

The Rewards section on 4 Year Trip allows users to earn points every day for check ins, shares, and posting photos. Points are redeemable for prizes like SAT Prep, coffee, gift cards, tablets, and more.

Parents and students who are interested in turning the search for the right higher educational institution into a more enjoyable and stressless time, 4 Year Trip can be downloaded in the Google Play Store and Apple App Store.

college guidance, college planning, parenting, Wednesdays parent

Wednesday’s Parent: Colleges Want YOU!

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colleges want youOdds are everyone has seen the Uncle Sam poster recruiting men and women to enlist in the military. You could put the face of any college on that poster and get the same message. Colleges WANT You! Colleges are all about recruiting. You might not think they have to do much of it because students are breaking down doors these days to attend. But they take Enrollment Management (EM) very seriously. Even though your student goes to college to get an education, colleges are businesses seeking the best students who can present a positive image when marketing to future students.

What is Enrollment Management?

According to the NAIS (National Association of Independent Schools), EM encompasses four key areas: admission management, retention, research and marketing. It is the college’s response to the challenges and opportunities that recruiting and retaining the right student body present to a school’s financial health, image, and student quality. Quite simply, it’s the way a college gets (and keeps) its students. They invest time, money and resources to create their perfect freshman class.

This gives a whole new perspective to the college choice

Just as colleges WANT you, they want you to WANT them. When you see it in this light, it makes it easier to realize that YOU are the one making the college choice. You are the one they are trying to attract. You are the one they invest their time in to recruit you (and keep you) to add to their student body.

Quite honestly, the only time a college holds the power is making the decision to offer you admission. Once that decision is made, the power shifts back to YOU. If they truly want you, they will back it up with a strong offer of financial aid. At that point, you can choose to accept it, or accept a better offer.

Do your own EM

Colleges are marketing to you. You need to market to them. Present yourself in the best possible light. Focus during high school. Study for standardized tests. Round out your academics with strong extracurriculars and excellent recommendations. Research which colleges would knock down your door and market to them. Position yourself at the top of the applicant pool and put yourself in the position of power. After all, it’s your money, your investment and finally, YOUR decision!

Read Wendy’s post: Enrollment Management and College Admission

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Tonight is Wednesday’s Parent night (the fourth Wednesday of each month) on #CampusChat, Wednesday, March 25, 9pm ET/6pm PT. We will talk with Karen Full, former college admissions director, now enrollment strategist with Longmire & Company, about enrollment management and college admissions. Karen has counseled many students and families on choosing college. Please join me– @SuzanneShaffer and @pocsmom with our guest @KarenAFull and bring your questions and comments.

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Wednesday’s child may be full of woe but Wednesday’s Parent can substitute action for anxiety. Each Wednesday Wendy and I will provide parent tips to get and keep your student on the college track. It’s never too late or too early to start!

Wednesday’s Parent will give twice the info and double the blog posts on critical parenting issues by clicking on the link at the end of the article from parentingforcollege to pocsmom.com and vice versa.